I am writing this article to tell you about the best email marketing software and the benefits of using it. Email marketing is one of the most important pieces of digital marketing and can offer some great benefits. The more subscribers, the greater your chances of more conversions. One benefit that people might not be aware of is that email marketing allows you to capture real-time insights into how your customers are looking at your products
The 6 Best Email Marketing Software of 2022
Best Overall: Mailchimp
Mailchimp is the best email marketing tool on the market for small business owners. With a variety of features, Mailchimp has a solution for every type of user. Personalization features allow you to send more targeted emails and get higher customer conversions. Data reports show you how your campaign is performing and what you need to fix if needed. The drag-and-drop interface is both easy to use and versatile enough for just about any type of design preference.
Best for Automation: ActiveCampaign
It’s time to say goodbye to the past and hello to the future of marketing. It’s time to automate your email marketing.
Every business would like for their customers to be aware of what they are doing, right? How about sending them automated emails that let them know when you’ve uploaded something new or just want them to feel special. ActiveCampaign makes this all possible.
ActiveCampaign is a “Marketing Automation” software designed specifically for e-commerce businesses.
Easiest to Use: MailerLite
Mailerlite is the easiest to use email marketing software available. They have a ton of great features and I’m excited to share my top three favorites with you. The first feature I want to mention is the drag and drop editor. If you’re not an HTML guru, this is perfect for you! It’s easy to add content like text or images anywhere on your page without having to know how to code, and Mailerlite does all the coding for you in the background.
Best All-in-One Marketing Suite: Hubspot
There are tons of marketing tools to choose from, but which is the best all-in-one marketing suite to boost your company’s marketing performance and ROI? You want something that incorporates email marketing, social media marketing, SEO, and provides an analytics interface so you can stay on top of your data. But not just any software will do – it needs to be easy to use and capable of handling the workload for any size business.
Best Affordable Option: Moosend
With the ever-increasing number of emails in our inbox, is it time to think about how we can manage these emails better?
Moosend offers a simple and affordable way to send and track your marketing emails. Designed for small businesses, Moosend has a straightforward dashboard that lets you craft and send custom email campaigns in minutes.
Best for E-commerce: Drip
I’m sure you know the story of how Drip (best for e-commerce) made entrepreneur Andrew Warner’s million-dollar store, AppSumo. What you may not know is that it isn’t just for an up-and-coming company looking to grow. You can use this email marketing software to promote your business, no matter the size.
Drip was created by entrepreneurs who wanted a better way to manage their email lists and offers internationally.
Email marketing is one of the most important aspects of any business today. It is used by businesses to share information about upcoming sales, specials, and new products to their current customers. The best email marketing software can be used for things like tracking who opened your emails, segmenting your prospect lists into different categories, increasing click-throughs on your links, and much more.
